Here's the final product for the print media in the smile campaign project. as you can see I made sure to incorporate many things that I mentioned I would from my flat plan, although with a few differences, I replaced the original background and gave it a blue background, using the eraser tools as well as the shapes tool, due to the calming nature associated with it. Making sure to include my masthead which also operates as a slogan of sorts, I also made sure folio was included with a dominant image to top the print media off. I made sure to give a sum of information regarding the topic, including statistics to support my claim, finishing with a motivating line of sorts for people. I also placed a copyright log aside the brand identity to add further realism to the advert, stating that this company is the one who holds the right to this advert. I also made sure the information for looking up the advert was included as well, hoping that the scenario would interest them enough to look up about it. I included my dog within the image as animals are often closely associated with happiness and the bond they share with their owners is considered quite sweet and precocious, therefore I decided it would make best sense for the two of us to be within the image, I feel the information is not only important but gives a clear and important message for people to remember to "keep on smiling". I've also made sure to include several additions based upon my survey, things such as the colours used, being the most chosen answer for the most calming colours in my survey, along with the dominant image being an owner and dog, relating to my question if animals such as dogs and cats made people happy, to which I got an large portion saying yes. Overall. as you can see, I've taken numerous things into account when designing my product, and ensuring it relates as best as possible to the audience intended.
I made numerous photos, and had to make the determination of which would be suited as th best image for it.
Take this one for example, which doesn't fully show Milo within the image, and only partially shows him, therefore I decided this wasn't the choice for the advert.
This image was fairly decent, and one I definitely considered, however due to my eyes not being averted to the camera I chose against this, along with the fact that this has more of a high angle effect, when I was looking for a more MCU and eye level perspective for it.
I decided this was the best choice for my advert in terms of the picture, it's clear, has a nice eye level and MCU perspective, along with the fact a more visible smiling expression is present, which is imperative to the advert and the relation of it being able to hopefully make the audience smile. Therefore this was my decision to have this picture be the one used within my advert.
This is a screenshot I want to provide in order to display the process I went through in order to get rid of the background, so that I could replace it with a more tranquil one. I thought this was a good idea rather than sticking with a more plain background and allowing for some colour to be brought in, therefore making it feel more joyful for the audience.
In order to do this I used the eraser tool which is shown within this screenshot here, with it selected I made sure to erase the background so that there could be no disruptions from the friendly and calming blue background.
As you can see from the two images, I had a little difficulty coming up with the background, as although I was aware that the colours I wanted were white and blue, trying to find a background that not only fitted the tone of the smile campaign but also the actual image and how they matched together. I did a little experimenting to see certain backgrounds and how they looked alongside my image, I managed to find these two in particular which I took great interest in, I decided to go for the one on the right, as the one on left had trouble in making the text pop out and look as appealing alongside the background in contrast to the right, which featured a far better look at the text and their combination together didn't clash. Not only that but in terms of colour scheme, the one on the left features quite a large amount of dark blue, which is commonly associated with dullness and sadness, although I want to bring mention of mental health, i want it to be in a more positive way to match the client's intentions and I feel that the dark blue clashes with such a message being brought across. The design of the images differs as well, as the look on the background of the left features rays of colour speeding by and gives the sort of message of quickly overlooking it and perhaps could be perceived as not as peaceful, whereas the one on the right features a tranquil display of particles almost floating within the image, creating the thought of relax, and to not rush over this advert, taking their time and hopefully fully gathering the message intended thought this advert of spreading happiness and the awareness of the importance of mental health. Therefore I feel all these points justify my reasoning behind choosing the background on the right due to it fitting my overall message and gathering the target audience more.
For comparison, here is the unedited image. As you can see, the contrast of the background and the people isn't too significant in comparison to the edited version, with a blue background, which I think justifies my choice for changing the background, as it is more likely to catch the eye of people, and hopefully my target audience.
One thing I have done is reduce the amount of text within the advert, in order to make it seem less overbearing and easier for people to process and read, whilst still managing to retain the information neccsecary within the advert, it helps gain viewership as people will likely feel more inclined to read it due to it having less text, therefore taking less time to read, I made sure however to keep the essential information regarding the product, as survey showed that all of the people who took it would like information about smiling and the problems stress can have, along with how smiling is able to counter this to a certain extent. Due to the now available space, due to the text reduction, I made use of it by making the text bigger, therefore making it easier to read and preventing more people from feeling the need to squint in order to read it. You are able to see such a change from within the image below.
As you can see, things are much more clearer, less hectic in terms of information but still retaining the important details I'd like for the advert. I think this has overall improved the layout of the advert, as it makes it seems much more clearer, along with a better presentation overall. The layout in particular differs slightly from my original flat plan, although certain things such as the masthead and slogan/tag line being at the top have been retained within the image. Also the essential information and seeking point have also been kept in terms of the layout. The dominant image being kept in the middle, however getting rid of the two sub images at the side was a change made in order to fit the times of lockdown, and I felt it fit much better to simply have a dominant image within it. I also made sure to use the feedback received from my flat plan of scaling things a little better, in particular the image. Here's the flat plan for a reference and to compare to the finished product. 
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