I have made a flat plan to display my initial thought process of how I want my print media for the client to look like. Helping clarify some of the typical features shown within an charity advert to help make it recognizable.
If unable to fully see said images, the top features the masthead, the slogan/tag line underneath including some direct address. Underneath that, in the middle we have the dominant image, with two sub images beside it, all featuring captions beneath them. Lastly, we have the sell-line along with the essential information at the bottom, covering a large portion to indicate the significance of it.
I have decided on this layout as it clearly draws the viewer to this product, creating awareness of such issues, which helps for the client and myself as it meets the requirements for the brief. I want the sell-line essential information as big as possible, I did this as several charity adverts have this as a typical convention, allowing for the clear display of the information required to get into contact with the company.
I received some feedback after I showed this to some viewers, in which one stated that the placement of things was good however, he thought the images could be scaled a little better, in particular, the dominant image, however asides from that he thought it was good. Another person stated that the layout was good, and that in terms of design it was very well done. I am very appreciative of such feedback and will aim to correct anything of the likes within my actual product for my print media.
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